Resume Highlights
Self-Published Author and SEO Blogger with 15+ million readers | Digital Marketer 6+ years | Attorney 15+ years
Email: Jules@fridaynightreaders.com
Based in Philadelphia, I'm Julianne, though many know me as Jules. I'm a longtime attorney turned solo entrepreneur who built a top 10% digital marketing company specializing in book promotion through strategic written content.
A lifelong reader (125+ books a year), I first shared my goal of becoming both a lawyer and a writer at age 10. That early vision still fuels my work today, combining a lawyer’s persuasion with a storyteller’s ability to connect.
My expertise includes deep research, precise editing, creative writing, and SEO-driven content strategy. To date, my writing has attracted 15+ million readers through organic search.
Over the years, I've become known for an analytical mindset, inventive problem-solving, and the ability to translate complex ideas into clear, compelling narratives, whether in print, blogs, email campaigns, websites, or social media. As a small business owner, I’ve also learned how to manage every stage of the content process from strategy to execution.
What I’m most passionate about is creating intentional content that informs, inspires, and connects while advancing business goals. My work sits at the intersection of law, marketing, storytelling, and entrepreneurship, which allows me to tackle complex challenges with both creativity and strategy.
A little about how I think and work:
Enneagram: 6w5 (“The Defender”) -- Strengths in risk assessment, research, strategic thought, deep communication, values, and cleverness.
MBTI: INFJ (“The Advocate”) -- Strengths in insight, principles, vision, authentic connection, passion, purpose, and creativity.
Services
Trusted by: press | testimonials | clients
Full Resume
Publications
Unofficial Guide to the Books on Gilmore Girls (Self-published, 2026)
Nearly two years in the making, my Unofficial Guide to the Books on Gilmore Girls tracks the show’s 475+ books by episode. It’s bigger and better than any other you’ll find, with 100+ unique discoveries.
It’s been a passion project spanning hundreds of hours, and I pride myself on accuracy and comprehensiveness in compiling the books on Gilmore Girls for fans who want to become as well-read as the characters.
But I’m a Gilmore! (Bluestocking Books NZ, 2022)
I published an essay in But I’m a Gilmore! about running a Gilmore Girls-inspired book club with tens of thousands of members.
Favorite excerpt:
“Rory is [our] literary superhero. The kind whose habit is taking a book with her everywhere she goes. The kind whose boyfriend is willing to watch her browse bookstores for six or seven hours. The kind who even loves the smell of books.”
Experience
JB Media LLC: President (2019-Present)
(d/b/a The Literary Lifestyle and Friday Night Readers)
As a solo operation, I built and scaled a multi–six-figure digital book marketing company from the ground up, reaching 15+ million blog readers (with traffic peaking at 800,000 monthly readers).
The platforms grew to include:
700+ published articles and 500+ emails, including multimedia such as podcasts, photos, infographics, and videos
45,000+ social media followers across multiple platforms
19,000+ warm email subscribers
Ranked on page one of Google for highly competitive keywords using advanced SEO strategies developed through coursework, independent research, and consultations with industry-leading SEO experts.
Developed and executed a data-driven content strategy informed by audience behavior, keyword research, industry trends, and performance analytics (Google Analytics, Search Console, and other SEO tools).
Sold hundreds to thousands of books and other products per month, including my own digital products, through strategic SEO, storytelling-based content marketing, affiliate partnerships, and high-converting digital campaigns. My most successful brand partnership campaign generated six figures in revenue and a 10× ROI, ranking #1 among 350+ brand partners.
Crafted persuasive short and long-form content, landing pages, and email sequences designed to convert readers into subscribers, customers, and community members.
Achieved Substack newsletter bestseller status within six months and ranked on the platform’s Top 100 leaderboard.
Featured in major media outlets, including The Today Show, The Atlantic, BuzzFeed, HuffPost, The Cut, Esquire, Reader’s Digest, Women’s Health, Parents, Glamour, The Everygirl, Real Simple, Daily Mail, PopSugar, and more.
Provided consulting services to small business owners, creators, and brands on SEO growth strategy, copywriting, content monetization, and marketing funnels.
Short Form Writing
I have written and edited 1,000+ short form articles and emails, mostly about books, Gilmore Girls, and other lifestyle topics. I'm highly skilled in SEO, user experience, and brand voice.
Branding
I developed and implemented all branding on the Friday Night Readers website and Substack, from the name to the logo, color palette, tagline, voice, typography, imagery, positioning, and beyond.
Creative Business Advice
I share honest lessons, strategies, and behind-the-scenes insights on building a sustainable creative business.
Podcast
I host a podcast companion to my bestselling Substack, Friday Night Readers, a Gilmore Girls inspired virtual book club.
Lavin, Cedrone, Graver, Boyd & DiSipio: Associate Attorney (2009-2022)
Philadelphia, PA
Represented Fortune 500 corporate clients in high-exposure product liability, commercial, and complex civil litigation, including multi-district litigation and class actions.
Drafted dozens of successful motions and appellate briefs (including in the New Jersey Supreme Court), contributing to defense verdicts and other favorable results. Recognized within the firm as a trusted writer and editor for written legal briefs.
Conducted and defended hundreds of depositions of plaintiffs, corporate representatives, fact witnesses, and experts.
Appeared in hundreds of state and federal courts for hearings, conferences, mediations, arbitrations, trials, and other proceedings. Secured over a dozen defense awards, verdicts, and dismissals on behalf of corporate clients.
Managed hundreds of matters from initial pleadings through appeal, developing case strategy, coordinating complex discovery, preparing comprehensive case reports, negotiating favorable resolutions, and directly advising clients and in-house counsel on all aspects of litigation.
Contract Attorney at Various Law Firms (2009)
Philadelphia, PA
Performed complex document review in high-exposure civil defense matters.
Mintzer, Sarowitz, Zeris, Ledva & Meyers: Attorney (2008-2009)
Philadelphia, PA
I practiced insurance defense litigation in a variety of civil matters.
Performed complex document review and evidentiary analysis in high-exposure civil defense matters.
Conducted legal research and drafted dispositive and procedural motions.
Assisted in developing defense strategy in coordination with senior litigation counsel.
Montgomery County Court of Common Pleas: Judicial Law Clerk (2007-2008)
Norristown, PA
I served The Honorable William R. Carpenter in a variety of civil, criminal, and family law matters.
Drafted and edited judicial opinions (one published in the Montgomery County Law Reporter), bench memoranda, and dispositive orders.
Conducted in-depth research on legal, evidentiary, and procedural issues.
Synthesized motions into concise legal recommendations for the Court.
Assisted in courtroom proceedings.
Letter of Recommendation:
“She was able to handle everything that I needed her to do including drafting Opinions. I found that she is very hard working. Her work was always of the best quality. Additionally, she got along well with the rest of the staff.”
U.S. District Court for the Middle District of Pennsylvania: Judicial Extern (2005)
Scranton, PA
I served The Honorable A. Richard Caputo in a variety of civil and criminal legal matters.
Drafted and edited judicial opinions, bench memoranda, and dispositive orders.
Conducted in-depth research on legal, evidentiary, and procedural issues.
Assisted in courtroom proceedings.
Gap, Inc.: Stock Supervisor (2000-2004)
Scranton, PA
Completed an eight-week management training program.
Managed store inventory and a retail sales team of approximately 20 employees.
Implemented in-store visual merchandising strategies.
U.S. Probation Office for the Middle District of Pennsylvania: Pre-Trial Services (2001-2002)
Scranton, PA
I served the office by supporting research, investigations, and written reporting on sentencing and probation issues in federal criminal matters.
Conducted background research and fact-checking.
Analyzed sentencing factors and supervised release considerations under federal guidelines and contributed to recommendations.
Assisted with courtroom proceedings and field investigations.
Letters of Recommendation:
“She promptly impressed the entire staff with her intelligence, energy, and writing ability. [...] She is responsible, dedicated, detail-oriented, and possesses excellent analytical skills.”
“Julianne Jayson is one of the most goal-oriented individuals I have met of any age. She is industrious, takes pride in her work, and is extremely meticulous and organized.”
U.S. Attorney’s Office for the Middle District of Pennsylvania: Student Intern (2002)
Scranton, PA
I served the office by supporting research, investigation, and legal writing in federal criminal prosecutions, including matters related to national security after 9/11.
Conducted legal research and drafted memoranda.
Reviewed investigative materials and evidentiary issues to assist trial preparation.
Supported courtroom proceedings from trial through sentencing.
Education
Villanova University Charles Widger School of Law: J.D., Law (2007)
Villanova, PA
Reimels Moot Court Competition
University of Scranton: B.S., Political Science, minor in English (2003)
Scranton, PA
Graduated from a 4-year program in 3 years with highest honors, Dean’s List all semesters, and President’s Honors each year, while maintaining several part-time jobs, internships, and extra-curricular activities.
Dean’s scholarship
Charles Volpe scholarship, awarded by the faculty to a senior in History or Political Science majors from Lackawanna County
National Society of Collegiate Scholars
Alpha Delta Lambda Honor Society for first-year academic success
Pi Sigma Alpha Honor Society for political science
Sigma Tau Delta Honor Society for English
Pi Gamma Mu Honor Society for social sciences
President of a political club during senior year
Scranton Preparatory School: Diploma (2000)
Scranton, PA
Made the honor roll all quarters while maintaining several part-time jobs and extracurricular activities. Named top student in the literary arts at graduation.
Named an Ignatian Scholar for achieving top 10% on the entrance exam
2000 Vincent J. Vanston Award for Excellence in the Literary Arts
National Latin Exam: gold medal, silver medal, magna cum laude certificate, cum laude certificate
National Honor Society
Cheerleading, co-captain during senior year
Drama Club
Contributed to the school yearbook and newspaper
Chicago summer service program
Licenses and Certifications
Licensed Attorney
Pennsylvania (2007; inactive)
New Jersey (2009; retired)
U.S. District Court for the District of New Jersey
U.S District Court for the Eastern District of Pennsylvania
Certifications
Medical School for Lawyers by the Pennsylvania Bar Institute
Arbitrator in Philadelphia and Montgomery Counties, Pennsylvania
Volunteering
Chester Upland School District: (March 2021) Organized and executed a book donation campaign, gathering 1,500 books in one week to create a library for a school lacking resources during the pandemic.
American Cancer Society: Annual participant in local Relay For Life fundraising walk
