Branding

I've developed my own business's branding from the ground up, and I've helped others define and position their brands on the web for maximum impact.

I developed and implemented all branding on the Friday Night Readers website and Substack, from the name to the logo, color palette, tagline, voice, typography, imagery, positioning, and beyond.

The goal was to appeal to literary fans of Gilmore Girls through familiar colors, words, and imagery, while still letting my unique personality shine through. I spoke about the process here:

I have also worked with others on niche strategy, web copy and design that attracts the target customer, unique positioning, and more. I’ve seen them successfully launch proprietary frameworks, webinars, websites, memberships, podcasts, and more.