Short Form Writing
I have written and edited 1,000+ short form articles and emails, mostly about books, Gilmore Girls, and other lifestyle topics. I'm highly skilled in SEO, user experience, and brand voice.
From 2019-2025, I ran The Literary Lifestyle, an industry-leading digital publication with 15+ million readers (as many as 800,000+ per month) primarily through advanced search engine optimization techniques.
Currently, I run Friday Night Readers, a bestselling virtual book club on Substack with 18,000+ email subscribers. Here, I blend SEO with user experience, marketing “best practices,” and storytelling to drive conversions.
Search Engine Optimized
This article ranks #1 on Google for the popular search term “best audiobooks” (49,500 monthly search volume), as well as other highly searched, related terms, like “good audiobooks,” “audiobook recommendations,” and “best audiobooks of all time.” It has 46,000+ views.
This article ranks on the first page of Google for the popular search term “Christmas books” (22,000 monthly search volume, as well as other highly searched, related terms, like “best Christmas books” and “adult books for Christmas.” It has 22,000+ views.
Investigative Work
In this article, I dove deep into the facts surrounding a controversial news item, uncovered logical holes, and offered my opinions.
Essays
In this essay, I connected with Substack readers on a personal topic, while also linking back to an SEO blog post on my official website for maximum reach and impact.
Educational
In this article, I explained a concept, shared practical advice from personal experience, and argued why it matters. I also relied on user experience principles to effectively teach.
Trending Topics
In this article, I capitalized on a trending lifestyle topic (the book Taylor Swift was listening to during her documentary) to offer readers more insight. It continues to rank on the first page of Google for key search terms, such as “The God of the Woods Taylor Swift” (ranked #1) and “What book was Taylor Swift listening to?”
Lifestyle
In the article, I blended factual information and personal experience to engage the reader in literary travel. It’s informative for those looking to visit, yet interesting to those who are only “virtually” visiting.
Sponsored
In this article, I used my editorial voice to highlight a featured product in a natural, yet high-quality manner. I also infused SEO and compelling calls to action.
Commercial
In this article, I optimized written content for clicks and sales conversions while infusing my editorial voice to engage my audience.
Miscellaneous
I’ve also worked on such writing/editing projects as:
Email funnels and automations
Ebooks
A professional bio
An executive white paper
An executive statement to all employees
Medical webinars
Social media copy and SEO